⭐ 1.6 / 5

Like a showbag full of cheap toys—looks alright at first, but it’s mostly sugar and plastic when you dig in.

The Quick Bite

This puppy formula hits the right numbers on paper—27% protein, 15% fat, and 360 kcal/100g for healthy growth—but the ingredient list is a horror story. It leans heavily on unnamed meat and poultry by-products, vague “vegetable proteins,” and a laundry list of fillers like corn, wheat, sorghum, and barley. The omega-6 to 3 ratio sits at a whopping 11:1, which isn’t doing any favours for skin or inflammation. There’s a token splash of fish oil and DHA, but not enough to carry the weight. It’s affordable, sure—but pups needing premium nutrition should look elsewhere.

What It Gets Right

✔ Crude protein (27%) supports growing pups
✔ Fat content (15%) is appropriate for puppy development
✔ Includes fish oil (very small amount) and a small amount of DHA
✔ Caloric content (360 kcal/100g) supports daily energy needs

Where It Falls Short

❌ Unnamed meat and poultry by-products reduce protein quality
❌ High plant protein and cereal by-product load
❌ Filler-heavy: corn, wheat, sorghum, barley, and by-products dominate
❌ Low ingredient transparency—vague terms like “meat,” and “vegetable proteins.”
❌ Omega ratio (11:1) is too high for optimal coat & skin health, may contribute to inflammation