⭐ 3.4 / 5

Like a designer in a Kmart jumper—looks fancy, but the fine print tells a different story.

The Quick Bite

With 32% protein, 16% fat, and 360 kcal/100g, this grain-free puppy formula kicks off strong—and on paper, it’s got the goods. A tidy 4:1 omega ratio means happy joints and glossy coats, and the lineup of salmon oil, kale, spinach, and blueberries gives it that premium polish. But dig a little deeper and the cracks show—“dehydrated poultry” is as vague as a weather forecast in Melbourne, and there’s more plant protein (peas, lentils, pea protein) than you’d expect in a meat-first feed. Throw in tapioca and “chicken digest,” and it starts feeling more filler than five-star. Not bad—but not the premium powerhouse it’s dressed up to be.

What It Gets Right

✔ High protein (32%)—great for growth and muscle development
✔ Omega-6 to Omega-3 ratio (4:1) is fantastic for skin, coat, and inflammation control
✔ Packed with functional extras—salmon oil, inulin, kale, spinach, blueberries, and more
✔ Grain-free recipe—suitable for pups avoiding grains

Where It Falls Short

❌ “Dehydrated poultry” is vague—unclear if fully named, possibly a meat blend
❌ Pea protein, peas, and lentils contribute heavily to total protein
❌ Tapioca and other plant starches drive up filler content
❌ Despite being grain-free, the high filler and plant protein load may reduce digestibility
❌ “Chicken digest” and mixed descriptors reduce overall transparency